Client Overview

Whitemart is a fast-growing home appliances brand with 200+ franchise outlets across multiple regions. Each franchise operated independently, leading to fragmented marketing efforts and inconsistent lead tracking.

The Challenge

As the brand scaled rapidly, Whitemart faced critical marketing and operational challenges:

• No centralized lead management system
• Leads generated from social media were scattered across outlets
• No visibility on shop-wise campaign performance
• Manual follow-ups causing lead leakage
• Difficulty in tracking ROI from social media spends

The lack of integration between marketing campaigns and CRM systems resulted in lost opportunities and low conversion efficiency.

The Solution by White Innovative Solutions

White Innovative Solutions delivered a custom, end-to-end social media and lead management ecosystem, tailored for a multi-franchise business model.

Key Solution Highlights:

• Localized Social Media Campaigns: Shop-wise, location-targeted campaigns for each franchise
• Centralized Lead Management Framework: All leads routed into a single unified system
• CRM Integration: Seamless Salesforce integration for real-time lead capture and tracking
• Automated Lead Distribution: Leads auto-assigned to respective franchise outlets
• Consultancy + Execution Model: Strategy, creatives, execution, monitoring, and optimization handled end-to-end

Execution Strategy

We designed custom campaign structures for each franchise location and implemented central dashboards for management visibility. This enabled real-time tracking of leads per outlet, campaign performance, and conversion efficiency. This ensured both brand-level control and local-level agility.

Results & Impact

• Fully centralized lead ecosystem across 200+ franchises
• Reduced manual follow-ups and lead leakage
• Clear ROI tracking for every campaign and outlet

Services Delivered

• Social Media Consultancy
• Location-Based Campaign Strategy
• Social Media Management Services
• CRM & Salesforce Integration
• Lead Automation & Reporting
• End-to-End Marketing Support